Summer is ice-cream season and, in preparation, Cornetto got busy developing a new fun flavour for 2015 –
called Caramel Crunch which combines the deliciousness of honeycomb and chocolate. In terms of design, the key thing was
to be true to brand, differentiate from the other flavours in the range, and communicate the taste and crunch of the ice-cream
and honeycomb inclusions. This was achieved through the angular background, caramel stream running through the middle
of the pack, and the mouth-watering honeycomb pieces. With the new cones in freezers across the country, this summer will
be sweeter than ever before.
